LOUISVILLE, Ky. -- The University of Louisville has locked in one of the top apparel deals in the country.
U of L and Adidas have signed a five year contract extension worth an estimated $39 million to provide footwear and apparel for all 23 athletic programs. The deal allows the football team to have five different uniform styles while the men's and women's basketball teams will have three or four uniform options with a special post season uniform. The deal also has Adidas providing advertising support along with additions to the school's equipment room.
The deal continues a partnership between the school and Adidas that started in 1998.